Today in New York, Hermès launched the latest location in a series of global activations where fashion meets fitness. Called “HermèsFit,” the brand invites the public to discover its accessories in the context of a specially conceived gym—following recent pop-ups in cities like Shanghai, Paris, and Taipei—hosting a series of interactive fitness experiences at 60 N 6th Street in Williamsburg, Brooklyn through November 7.
Photo by Frank Oudeman, courtesy of Hermès.
For the occasion, Hermès invited Bureau Betak to create a bespoke fitness space in its signature orange hue, with a boxing ring at its center, surrounded by a chicly outfitted space for fitness classes, complete with functional art-covered punching bags, a display of white boxing gloves, and other special details like custom branded kettlebells and barbells. As with any gym, visitors are invited to store their belongings in locker rooms, before heading to the main gym for workouts hosted by certified fitness instructors. Through classes like Carrè Yoga, Kickboxing with Bracelets, Belt Stretching, and Voguing with Hats, attendees can expect to knock out a daily workout while enjoying a playful exploration of the maison’s highlighted accessories.
Classes are free to the public, and space can be reserved online, or with walk-in availability, and hourly classes are hosted daily until 6 p.m. After taking part in the fashion-centric fitness experience, enjoy other offerings like a climbing wall, a photo booth, and a juice bar. You’ll also want to be sure to stick around for the evening’s scheduled performances (each night from 6—8 p.m.) when the boxing ring is transformed into a live stage for DJs and entertainers.
Photo by BFA.com, courtesy of Hermès.
Photo by BFA.com, courtesy of Hermès.
Photo by Frank Oudeman, courtesy of Hermès.
