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Until October, Tod’s is hosting “My Gommino” a fun, customizable pop-up program that allows for customers to pick and choose their perfect shoe, online and at the brand’s store on Madison Avenue. “My Gommino” is a new selection program for men and women where clients through an 8-step process can choose the model, leather, color, stitching, pebbles, lining, accessory, and hot stamping initials. In store, after creating a personal pair, customers can review the shoe while seeing and feeling all varying elements.
For the occasion, artist and author Kate Shelter has also created a limited number of watercolor paintings of Tod’s iconic driving shoes for the first 80 customers.