Guccifying Soho with a New Wooster Street Location

Gucci Wooster’s design artfully “Guccifies” a 155-year old former pencil factory while staying true to SoHo’s age-old reputation as the heart of Manhattan’s creative community. With its restored brickwork, tin ceiling, and columns, customers on Wooster Street will enjoy newly hand-painted floor designs, bold colors, and décor upholstered in Gucci prints and fabrics.

Gucci Wooster introduced several firsts for the brand, offering a new approach to serving its customers with “Gucci Connectors,” a team of ambassadors whose goal is to engage customers in the brand’s unique narrative through storytelling. In addition to the usual offerings of a selection of ready-to-wear men’s and women’s wear, jewelry, accessories, and décor, Gucci Wooster is the premiere location to for its new “Gucci DIY” assortment of unique lettering in a variety of fabric and color combinations on unisex luggage and the Ace sneaker. Gucci Wooster will also be the first store to show the “Gucci Dapper-Dan” collection a full two months before all other locations.