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Yesterday, cognac label Hennessy launched its debut NFT collection on the first-of-its-kind platform BlockBar—an NFT space conceived to make luxury wine and spirits more widely accessible through direct-to-consumer transactions. Highlighting the Hennessy·8 blend, the collection features a hybrid of both virtual and physical assets, centered around a dual drop of carafes, numbered 1/250 and 250/250.
“We bring spirits to all demographics, we’re democratizing the traditional spirits industry and allowing everyone, anywhere in the world, to participate,” said the Co-Founder and President of BlockBar.com, Sam Falic.“We feel we are introducing the younger demographic to luxury spirits and the older demographic to NFTs. It’s a dream come true to see a community consisting of a younger demographic purchase this NFT directly from the brand.”
Purchased almost immediately after its launch, the collection was obtained by the digital community and NFT platform Angry Pitbull Club, sold at the price of 66.49 ETH, or just over $226K. Alongside the two carafes of the five-year Hennessy·8, each NFT is accompanied by a digital sculpture, which opens to reveal a modular bottle, and a special key, made to unlock a physical chest. Designed by Arik Levy from special La Sarrazine oak staves, the symbolic chest also comes with a tasting box outfitted with special glasses—originally designed by Georg Riedel and Yann Fillioux three decades ago—a pipette and cork holder, and authentication assets.
“This is revolutionary and something that could not have been done before BlockBar.com, and we expect to see an uptick in high-end spirits investments,” Falic said.