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Yesterday, a highly anticipated new collection of goods from Hermès became publicly available. For the house’s sixteenth métier, it launched a beauty line. For its inauguration, a collection of luxurious lipsticks, “Rouge Hermès,” comes first. Materials like brushed and polished metal in black, white, and permabrass gold were assembled by hand, harnessing 24 sumptuous shades. A sure effort on the brand’s behalf to stay sustainable, the lipsticks are also refillable.
“We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beauty is part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and authenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams,” said Axel Dumas, CEO of Hermès.
Hermès Beauty has taken the house over five years to create, and has wrangled in internal talents from the brand’s team on all aspects. Directed by Agnès de Villers, CEO of Hermès Perfume & Beauty, the line is a pure collaborative creation under the care of Pierre-Alexis Dumas, artistic director of Hermès, featuring: design of the object by Pierre Hardy, creative director of Hermès jewelry and Hermès shoes; fragrance direction by Christine Nagel, director of Hermès’ olfactory creation; direction of femininity and color by Bali Barret, artistic director of the women’s universe and creative director of women’s silk; and lastly, the transposing of the vision into makeup by Jérôme Touron, creative director of Hermès Beauty.
“Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfillment, with the color of an individual’s personality,” said Pierre-Alexis Dumas.
Inspired by shades of Hérmes silk, new lipsticks colors include sophisticated shades (with some in classic shine and others in matte) like Amazone, Casaque, and Rose Zinzolin. The collection is also accompanied by a biannual limited-edition collection of three colors. Today, we see the first line debut with Rose Inoui, Corali Fou, and Violet Intense—each featuring different colors on the external packaging.
“Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of color as a fundamental feminine trait,” said Barret. “At Hermès, color is an irrational, intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and a language all of its own.”
Those that know lipstick know the care and craft of wearing such color. For such upkeep, Hérmes has also launched beauty objects to aide in your beauty ritual—a lip care balm, a universal lip pencil, a lip brush in lacquered wood, and an orange lip shine shade called Poppy. And in September, the house will launch its first collection of leather accessories, like cases and mirrors, to begin another biannual launch until a complete line of makeup is created.
“Materials carry color. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colors travel,” said Touron. “They are reinvented from one material to another.”