Hublot Celebrates Opening of Fifth Avenue Location and 10 Years of All Black

Last night, the luxury Swiss watch brand Hublot celebrated the opening of its global New York City flagship location at 743 Fifth Avenue with a series of events held throughout Manhattan.

Designed by architect Peter Marino, the new boutique is the brand’s largest retail location in the United States. Ricardo Guadalupe, CEO of Hublot, united with brand ambassadors Usain Bolt and soccer legend Pelé to partake in a ribbon cutting ceremony outside the boutique before welcoming guests to view the latest all-sapphire Big Bang UNICO watch.

The festivities continued later on in the evening at the Solomon R. Guggenheim Museum to celebrate the brand’s 10 Year Anniversary of All Black, honoring Hublot’s monochrome, all-black style.

Notable attendees included Carmelo Anthony, Mark Herzlich, Devon Kennard, and Johnathan Hankins.