Last week in Miami, Hublot held a series of events to celebrate the brand’s “Hublot Loves Art” series.
On Wednesday, the brand kicked off a week of events to honor street artist and muralist Tristan Eaton. At the festive cocktail reception, Eaton and Hublot showcased the Classic Fusion Aerofusion Special Edition Concrete Jungle timepiece—a work of many arts that encompasses real elements of concrete, which was a first for the brand, and is limited to just 50 pieces. “This watch showcases yet another ‘first, different, and unique’ element for Hublot – our first ever timepiece created with real concrete,” said Jean-François Sberro, Managing Director, Hublot of America.
“This is definitely the craziest collaboration I’ve ever done. The watch is a love letter to the city that made me who I am. It’s really an honor to have my art elevated to the quality of the craftsmanship that you see here on this watch. For Hublot to say my art was worthy of this is a big deal,” said Eaton.
On Thursday, we watched the craft of designer and tattoo artist Maxime Büchi in real time. At the Hublot Galerie in the Design District, Büchi, recently known for co-creating the brand’s Big Bang Sang Bleu timepiece, tattooed select media and friends in the exclusive Sang Bleu Pop-Up Tattoo Shop—an intimate off-shoot of the artist’s Sang Bleu tattoo studio in London with help from Mike Rubendall of Kings Avenue Tattoo in NewYork and BJ Betts. The pop-up accepted appointments from 3-6 p.m. that day, and also on Friday and Saturday.
“As a watch lover, I have always dreamed of such a collaboration, and I cannot imagine a greater opportunity to further develop my creative scope and the reach of Sang Bleu,” said Büchi.
On Friday, we saw an exciting art exhibit in the Design District boutique featuring works by artist Christopher Florentino—known as Flore. That night, with Büchi’s tattoo guns still buzzing in the background, guests were able to chat with Flore about his many inspirations and projects, see the art that he created for the brand this year for the occasion of Art Basel in Miami Beach, and witness two of his pieces being purchased and heading home with new owners.
Shortly after, the night continued with the “Collectors Dinner” with designer and architect of the hotel Philippe Starck and sbe CEO Sam Nazarian at Bianca within The Delano Hotel. Other notable guests like Dave Chapelle, Mr. Brainwash, and Bradley Theodore enjoyed the night’s many offerings including shared plates full of beef carpaccio, chocolate budino, and wine from the Sinegal Estate Winery.
To close out the night, Lisa and Lenny Hochstein hosted Hublot and Haute Living’s annual bash at their Star Island mansion. Overlooking Biscayne Bay, guests enjoyed some of rapper Fat Joe’s classics such as Lean Back and Make It Rain after he was presented with his very own timepiece by Guadalupe.
Haute Living, in partnership with JetSmarter, continued to partner with the brand on Saturday for a fundraiser. Held at Bagatelle Miami to benefit Black Jaguar White Tiger in Mexico, a nonprofit rescue shelter for big cats started by Eduardo Serio, the brunch hosted an auction for art by Romero Britto, Mr. Brainwash, and Bradley Theodore where guests were able to view the Hublot Big Bang Black Jaguar White Tiger watches, which were designed and created for the charity.
Sunday wrapped up the weekend with a party for DJ Khaled’s birthday at Komodo in Brickell. The evening’s festivities began with a private cocktail reception where Guadalupe presented DJ Khaled with a custom made “Big Bang Key”—a one-of-one watch designed with key motifs (an ode to the DJ’s many literal and figurative key references) and his motto “We The Best” engraved on the case back. After a family-style dinner was served, DJ Khaled was also presented with the first ever pair of Hublot sneakers, which showed Swarovski-embedded lace tips and matte black leather tops, co-designed by independent designer Davidson Petit-Frère and his New York-based label Lavati. Commissioned by Hublot, the shoes were a celebration for the brand’s “10 Years All Black” anniversary. Club LIV at the Fontainebleau Hotel in Miami Beach hosted the DJ’s after party, where guests danced into the early morning, regardless of the restrictions of time.