In Saint-Tropez, Loro Piana at La Réserve à La Plage Beach Club and Boutique

Each year, the start of summer brings warmth and meaning to the travel we embark on around the globe. From coasts and cliffs to city streets and mountain tops, there is a certain enchantment the season brings, lingering in the clothes we wear, the food we enjoy, and the air we breathe. 

On the Côte d'Azur in Saint-Tropez, in celebration of its Summer Resort 2023 collection, Loro Piana has preserved the essence of the season with a timely debut—and not just in the form of luxury goods. This time, it’s an immersion; an ode to the soirées along the French seaside.  

For such festivities, Loro Piana signed the new decor of La Réserve à la Plage beach club—an exclusive destination open through the summer that celebrates the brand’s iconic materials, colors, and patterns with a boutique and a clubhouse en plein air. Much like the maison’s Saint-Tropez boutique at 2 Rue Victor Laugier, select clothing and accessories from the Summer Resort 2023 collection is available at the shop, such as hats, swimsuits, linen beach bags, outfits with the Flower Ceremony print, and the Blossom bag—a brand new shopper.

The beach club, just steps away from the boutique, also embraces the personalized Loro Piana DNA, adorned with outdoor fabrics from its Interiors collection. Parasols, beach towels, beach rackets, and even table accessories in its bar and restaurant embrace the multi-striped Suitcase Stripe motif, perfectly evocative of the sunny season.