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IWC Schaffhausen Third Annual "For The Love Of Cinema" Gala During Tribeca Film Festival - InsideIWC Schaffhausen Third Annual "For The Love Of Cinema" Gala During Tribeca Film Festival - Inside
NEW YORK, NY - APRIL 16: General view of the atmosphere at the IWC Schaffhausen Third Annual "For the Love of Cinema" Gala during the Tribeca Film Festival on April 16, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for IWC)

IWC’s Annual “For the Love of Cinema” Gala

By Eliza Jordan

April 21, 2015

To celebrate the beginning of the Tribeca Film Festival (TFF), Swiss luxury watch manufacturer IWC Schaffhausen hosted their third annual “For the Love of Cinema” gala last week at Spring Studios. The night was co-hosted by IWC CEO Georges Kern and TFF founders Jane Rosenthal, Robert De Niro, and Craig Hatkoff. Host Joel McHale led the crowd in an evening filled with entertainment.

Beginning the celebration, McHale joked with the crowd about fashion and film industry stereotypes through a monologue, and dinner was served shortly after. The much-anticipated IWC Filmmaker Award, awarded this year to Deb Shoval for her film project AWOL, was presented, as jury members of the IWC Filmmaker Award board Kern, Ryan Harrington (VP of Artist Programs at TFF), Paula Weinstein (Executive VP of TFF), and Jay Dockendorf (last year’s winner) expressed their admiration for Shoval’s touching film.

AWOL tells the story of 18-year-old Joey who falls for Rayna, a 27-year-old married mother of two. The award was presented by actor Christoph Waltz who noted that it took him almost 120 films to win an Oscar, and that Shoval impressed most by winning this award on her very first feature film.

Sarah McLachlan sang her most recognized song, “I Will Remember You,” which led to a standing ovation, as she passed the music torch to DJ Mick for the duration of the night.

Guests along the likes of Rachel Harris, Dakota Fanning, Allison Pill, Jennifer Morrison, Alison Brie, Leandra Medine, Princess Eugine, Dao-yi Chow, Maxwell Osborne, Gloria Steinem, Grace Mahary, and Raul Gonzalez Blanco enjoyed their fun-filled evening among the crowd on the dance floor, and toasted to TFF success with a glass of Moët champagne.

Alison BrieAllison PillAWOLchampagneChristoph WaltzCraig HatkoffDakota FanningDao-Yi ChowDeb ShovalDJ MickEliza JordanFor the Love of CinemaGeorges KernGloria SteinemGrace MaharyI will remember youIWCIWC Filmmaker AwardIWC SchaffhausenJane RosenthalJay DockendorfJennifer MorrisonJoel McHaleleandra medinemanrepellerMaxwell OsborneMoëtNew YorkNew York CityNYCOscarPaula WeinsteinPrincess EuginePublic SchoolRachel HarrisRaul Gonzalez BlancoRobert De NiroRyan HarringtonSarah McLachlanTFFThe SoupTribeca Film FestivalWhitewallwhitewall magazineWhitewaller


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