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Jacquie Aiche is a woman of the world. Her jewelry designs reflect her personal connections, often guided by customer needs, cultural happenings, and the power of nature. With an intuitive approach, she responds to these movements with positive energy, typically in the form of gold, diamonds, and gemstones with healing properties.
Last week, the designer launched her “Secret Garden” collection, filled with watermelon tourmalines, butterfly motifs, hand-carved opal inlay mushrooms, and more. Aiche’s latest pieces welcome you to her hidden hideaway to escape, explore your inner spirit, and connect with Mother Nature.
And through the end of March, Aiche is donating 20 percent of proceeds from her “Make March Matter” collection to the Children’s Hospital Los Angeles. The collection features Aiche’s best-selling gold and diamond pieces, joining the annual Make March Matter campaign that unites businesses and the community to support the hospital in L.A.
Whitewall spoke with Aiche to learn more about creating in her Los Angeles-based atelier, working with nature’s finest materials, and unveiling her first wellness collection.
WHITEWALL: You mentioned that as a young girl you collected rocks from your backyard and transformed them into jewelry pieces for your family members. How did that guide you to founding your eponymous label?
JACQUIE AICHE: I fell in love with the entire process—sifting through Mother Earth’s minerals and transforming them into adornments. It all felt incredibly personal and sacred...and it still does.
The moment everything connected was when I was working in a boutique and I started selling my jewelry anonymously. When I saw the way women responded to the pieces, I knew this is what I was meant to do.
WW: Was there something you felt was missing in the market that you wanted to provide?
JA: At the time I started designing, everything in fine jewelry was so traditional. I wanted to create pieces with intention; adornments that women would have a more spiritual connection to. I believe a woman’s natural beauty can be illuminated with the right piece of jewelry. That will always be my mission—to design pieces that make you look and feel uniquely beautiful.
WW: Can you tell us about your relationship to the natural world, and the types of gemstones you work with that hold healing properties?
JA: I’ve always been drawn to the spirit of Mother Nature. I can feel it in every piece I create—this raw, sensual, free-spirited energy that just captivates you. There’s something special about infusing the healing properties of the Earth into adornments for my tribe. Choosing a crystal is an incredibly personal experience. When worn against the skin, it transforms into a sacred talisman of energy. It becomes a source of power and a daily reminder of the positivity you seek to attract. There are so many healing properties to choose from—clarity, protection, balance, positivity. The magic is endless.
WW: What is your atelier like in Los Angeles? How does being based there impact your designs?
JA: The Bungalow is our own little sanctuary. As soon as you walk in, you’re surrounded by crystals and jewelry. You immediately feel a shift in energy. It’s such a personal and sacred space.
I design everything in my studio, with my candles lit, and my tribe close by. I’ll always be inspired by the natural beauty of California—everything from the sunshine to the wildflowers. Los Angeles is a special place for me. There’s an energy here that’s unlike anywhere else in the world.
WW: Your finger bracelets are delicate and durable at the same time. How do you balance fine materials and durability to stay timeless, but stand the test of time, too?
JA: I want every adornment to be something special that will last forever. These pieces become so personal and meaningful. It has always been incredibly important to us that they stand the test of time. I have an immense amount of trust and love for the people I source my stones and materials from. I’ve been working with them for years. Every mineral we use is meticulously inspected and chosen with care.
WW: Two years ago, you launched your first men's collection. What is seen here today?
JA: Our first men’s collection came together so organically, and this one felt just as special. The pieces are wild and masculine, but they still hold refined elements that feel incredibly strong and grounded. Inspired by the natural power of the Earth, I wanted my guys to layer up in minerals that ignite strength and confidence. It’s all about stepping away from the expected, and into the wild.
WW: Men or women, who is the Jacquie Aiche wearer?
JA: The JA Tribe is a home for those who adore to be adorned. Anyone is welcome. We’re all about spreading the love. It’s a community for lovers of crystal healing, layers of diamonds and gold, and of course, positive energy.
WW: Tell us about your new “Gypsy” wellness collection.
JA: I’ve found that the most effective rituals for staying grounded are those that integrate minerals from the earth. Our Gypsy collection was created to manifest vibrations of love and positivity. They inspire you to really take a moment to cleanse, reset, and be present. Each bottle holds a synergistic blend of crystal-infused, aromatic water that carries unique properties meant to awaken your spirit.
WW: How has the pandemic impacted your creativity?
JA: Slowing down has given me the time to reflect and really tune in to Mother Nature and all of her beauty. Now, it's all about getting creative and staying true to the brand while upholding the boundaries of safety. We’re sharing all of our new pieces on our Instagram page and social stories. Photos of the products are taken in-house, even if it’s just on an iPhone. I feel such a deep appreciation for my tribe and all of the love and support they give endlessly. I want to stay connected with them and light them up in any way I can.