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701 Madison Avenue marks the address of Jaeger-LeCoultre’s newest flagship here in New York City. And after years of continued support for the film industry, and for those who are committed to making the best films in the world, the watchmaker continued their support by inviting French actor and director Guillaume Canet to inaugurate their new retail location after a luncheon discussion and a preview screening of Next Time I’ll Aim for the Heart at “Rendez-Vous with French Cinema”—a co-presentation by the Film Society of Lincoln Center and Unifrance Films.
Jaeger-LeCoultre has been known for its past partnerships with multiple film festivals— Venice International Film Festival, Shanghai International Film Festival, Abu Dhabi Film Festival, San Sebastian Film Festival, Los Angeles Film Festival, Toronto International Film Festival, and New York Film Festival. That support was furthered last week by inviting Canet as the guest of honor to lead an informative film discussion. Movie critics, actor-turned-directors, filmmakers, and talent were all on the lineup in this discussion about the appreciation, restoration, and preservation of film.