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Jason Wu's first fragrance.
Courtesy of Jason Wu.
Lil Aldridge.
Jason Wu's first fragrance.
Courtesy of Jason Wu.
Jason Wu's first fragrance.
Courtesy of Jason Wu.
Jason Wu
Lifestyle

Jason Wu Launches First Fragrance

By Eliza Jordan

August 11, 2017

Launching this month exclusively at Saks Fifth Avenue is Jason Wu’s first fragrance—a refined scent infused with Arabian jasmine sourced exclusively from Bhutan. Floral extracts, reminiscent of scents Wu remembers from his childhood in Taiwan, are present, with top notes of pink pepper and fig, and base note of silky musk.

“I create clothes for women who are not only fiercely fashionable but also own their power and femininity, but the heart of my collection will always be the craftsmanship; everything starts from my obsession for details,” said Wu.

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Jason Wu's first fragrance.
Courtesy of Jason Wu.

The scent was made in collaboration with master perfumer Frank Voelkl of Firmenich. “Working with Jason was a true collaboration. Because scent is very personal, we wanted this fragrance to also be an honest expression of him. It is because of this that you have a strong presence of Jasmine Sambac in the fragrance. It took him back to his childhood and experiences in Taiwan. Ultimately though, the fragrance was meant to be a reflection of his brand. Here the feminine floralcy and softness is constructed in a way that is sleek and refined—no frills. It is to the point in the best way—clear and polished, yet inviting and beautiful,” said Voelkl.

The bottle was designed with Andre Mellone, who previously designing Wu’s TriBeCa apartment and his shop at Saks Fifth Avenue. The form was inspired by mid-century design (Wu’s favorite time period) and the work of some of his favorite modern artists like Josef Albers and Ellsworth Kelly. It boasts an architectural body of thick glass at its base and a sleek gold top.

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Lil Aldridge.
Jason Wu's first fragrance.
Courtesy of Jason Wu.

Along with having model Lily Aldridge as the face of the campaign shot by Inez and Vinoodh, the collaboration continues to include packaging designed by acclaimed French art director Fabien Baron, Andy Warhol’s editorial director for Interview.

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Jason Wu's first fragrance.
Courtesy of Jason Wu.
Andre MelloneAndy WarholEliza JordanEllsworth KellyFabien BaronFirmenichFragranceFrank VoelklInez and VinoodhInterviewinterview magazineJason WuJason Wu perfumeJosef AlbersLily AldridgeperfumeSakssaks fifth avenueWhitewall

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