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For this week’s opening of the boutique hotel The Hall, a Joie de Vivre hotel that was formerly known as the Haddon Hall Hotel, and for Art Basel Miami Beach, Jeremy Scott hosted a party that was worth the wait—and those in attendance only but agreed. Tucked beyond the bustle of Collins Avenue, and in collaboration with The Surf Lodge and Grey Goose, was a hall leading to an entrance that replicated a Jeremy Scott television screen cut in half. As guests made their way through its parted opening—and the actual television screens that were off to the side, stacked on top of each other, looping black and white static and text reading “Jeremy Scott”—they entered into a wonderland of vibrant color and fun, with Melissa Shoe blowups, gold balloons spelling out “JEREMY SCOTT,” cabana beds circling the deck of the pool, and a cocktail bar with named drinks of all kinds. The entirety of the pool was covered in a sturdy see-through material so that guests could walk atop the platform, and music by a variety of DJs blared all night, even throughout the nightcap rain.
“We’re just having fun! Having a little fetch, celebrating Basel, celebrating friends, and having a good time,” said Scott to us, smiling in his kimono-like attire. It was apparent that he was happy, having fun, and feeling quite at home in the heart of the art deco neighborhood. When asked what other Miami hotspots he liked, he credit The News Cafe on Ocean Drive. “I just love the oldschool vibe and watching people on their balcony. I love all of the people going by in their skimpies and their looks—it’s so much fun.” He said that Miami, “Feels so raw. It’s not all glossed over and perfect, it’s still risky.”
Throughout the party’s entirety, which took up all of The Hall’s back patios, one could find an array of playful trouble to get into. Special guests like Paris Hilton, Paper Mag‘s Mickey Boardman, DJ Mia Moretti, and China Chow were seen having a great time, as the night flashed by in colors.
As for Scott, he’s off to Milan on Monday for fittings, because fashion doesn’t sleep—and during Art Basel Miami Beach, neither do we.