Prada Mode’s latest location for its exclusive traveling social club is the Prada Rong Zhai, the historic villa in the heart of Shanghai. Renowned director, producer, and writer Jia Zhang-Ke will transform the location into “MIÀN” and create a site-specific intervention inspired by his own critically acclaimed work.
From August 31—September 1, the multi-sensorial experience will be divided into three chapters that play with the multiple meaning of miàn. As Jia explains, the word “can mean processed food made from ground wheat, a trajectory formed by a moving line in geometry, a meeting, a surface of things or a person’s face.”
Prada Rong Zhai in Shanghai, courtesy of Prada.
The first chapter chī miàn (Noodle Eating), gives visitors a glimpse of the ancient tradition of noodle making, one of the oldest food-making processes. Jia depicts disobedience and freedom through the second chapter bǐao miàn (Surface), inviting the guests to consider bodily autonomy through the art of tattooing and disco. Lastly, huì miàn (Meeting) will take the audience back to Shanghai’s root through a series of interviews and guests.
The two-day event will be accompanied by a fine dining and cocktail reception by Moutain’s May Depart, Jia’s own restaurant in Shan Xi Province. Stepping back in the 1990s, the actor Huang Jue will be curating the music in a Chinese Disco setting.
Prada Rong Zhai in Shanghai, courtesy of Prada.
