The world of collectible culture is set to be redefined as Joopiter, Pharrell Williams’ groundbreaking auction platform, presents two landmark events: “NIGO Knows” and “Pharrell Knows Too.” Running concurrently from January 24 to February 5, 2025, these auctions offer an unparalleled glimpse into the archives of two cultural icons, NIGO and Pharrell, whose contributions to music, fashion, and design have shaped contemporary culture.
Founded by Pharrell in 2022, Joopiter quickly established itself as a platform that transcends traditional auction models. By prioritizing storytelling and the cultural resonance of objects, Joopiter connects collectors with legacy pieces that represent a fusion of personal history and broader creative movements. With “NIGO Knows” and “Pharrell Knows Too,” Joopiter takes its mission to a new level, bringing the worlds of music, art, fashion, and craftsmanship into an expertly curated spotlight.
“NIGO Knows” Auction with Joopiter
Courtesy of Joopiter.
Courtesy of Joopiter.
NIGO, celebrated for his ability to merge Japanese craftsmanship with global streetwear culture, has curated a selection of items that reflect his unique aesthetic and lifelong dedication to collecting. Highlights include autographed memorabilia from the Beastie Boys, collaborations with Pharrell for Louis Vuitton and Chanel, bespoke silver jewelry and leather goods by Goro’s, and standout pieces featured in Louis Vuitton’s Fall/Winter 2025 runway show at the Louvre.
For NIGO, every item represents more than a material possession; it embodies decades of creative exploration, from his work as founder of A Bathing Ape (BAPE) to his current role as artistic director of Kenzo. This auction not only offers collectors rare treasures but also a window into the mind of one of streetwear’s most influential figures.
“Pharrell Knows Too” Auction with Joopiter
Courtesy of Joopiter.
Courtesy of Joopiter.
Pharrell Williams’ collection is a dynamic reflection of his evolution as a creative force. From early N.E.R.D. memorabilia to iconic fashion pieces, the auction chronicles his journey from a music innovator to a global style icon. Key items include the reflective Adidas x Pharrell short suit worn at the 2015 Grammys, an array of luxury bags from Hermès, Chanel, and Goyard, as well as artwork by Futura 2000.
Pharrell’s love of design is also evident in the inclusion of rare pieces from Billionaire Boys Club, the streetwear label he co-founded with NIGO, and custom jewelry that has come to define his bold aesthetic. This auction provides collectors the opportunity to acquire items that are as much cultural artifacts as they are reflections of Pharrell’s creative legacy.
NIGO & Pharrell: A Partnership Rooted in Legacy
Courtesy of Joopiter.
Courtesy of Joopiter.
The collaboration between Pharrell and NIGO is a testament to a friendship and creative synergy that spans over two decades. From their early days pioneering streetwear to groundbreaking collaborations in fashion and music, the duo has consistently pushed boundaries and challenged conventions.
Their partnership with Joopiter is a natural extension of this shared history. Together, they have curated collections that celebrate their mutual dedication to craftsmanship and cultural innovation, ensuring that each item resonates with both personal significance and broader cultural relevance.
Joopiter was founded with the vision of offering more than just auctions—it is a platform where culture and storytelling converge. Pharrell’s concept of “legacy items” underpins Joopiter’s philosophy, emphasizing the importance of objects that carry history, meaning, and impact.
Through “NIGO Knows” and “Pharrell Knows Too,” Joopiter continues to challenge the traditional auction model, inviting collectors to engage with pieces that transcend material value. By highlighting the stories behind the objects, the platform creates a deeper connection between the items and their new owners, fostering an experience that is both personal and global.
Courtesy of Joopiter.
Courtesy of Joopiter.
The two auctions are set to resonate far beyond the auction block. By presenting items that bridge music, fashion, and art, Pharrell and NIGO underscore the idea that collectibles are not merely objects—they are cultural touchstones.
For collectors, these auctions represent a once-in-a-lifetime opportunity to acquire pieces from two of the most influential figures of the 21st century. For fans of Pharrell and NIGO’s work, it’s a celebration of the legacy they have built and the creative worlds they continue to inspire.
Bidding and Access on Joopiter
Courtesy of Joopiter.
Courtesy of Joopiter.
The “NIGO Knows” and “Pharrell Knows Too” auctions will be open for bidding globally from January 24 to February 5, 2025. Interested collectors can explore the full catalog and register to bid on Joopiter’s website.
Joopiter’s innovative approach ensures that these auctions are more than just an opportunity to buy—they are a celebration of artistry, creativity, and the lasting impact of two icons whose influence spans decades. As the countdown begins, one thing is clear: this is not just an auction; it’s a moment.
Pharrell and NIGO, photo by Bolade Banjo, courtesy of JOOPITER.
