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In support of the Womanity Foundation, Hublot invited Panmela Castro, the “Queen of Graffiti,” to create a work at the final event of its World Cup celebration. Both championing the empowerment of women, the Womanity Foundation and Castro stand for the modern woman who carves her own path.
In celebration of the foundation, the artist created a graffiti on a huge canvas to symbolize her peaceful fight for freedom. The “King of Football,” Pelé, then signed the canvas. The work will be sold during Art Basel Miami Beach this December and all proceeds will support the foundation.