There is a reason Louis Vuitton’s newest beauty launch feels more personal than a typical fashion-meets-makeup collaboration. The House’s first limited-edition La Beauté Louis Vuitton collaboration brings together two creatives who have already spent years developing a shared visual language: Nicolas Ghesquière, Artistic Director of Women’s Collections, and Dame Pat McGrath, the legendary makeup artist and Creative Director of Cosmetics for La Beauté Louis Vuitton.
The collection, launching today, marks the first time their longstanding backstage dialogue has been translated so directly into products. For more than two decades, McGrath has been a creative force behind the beauty looks seen on Louis Vuitton runways, and her relationship with Ghesquière has developed through season after season of fashion shows. As the collection’s press materials put it, this is less a conventional collaboration than an evolution of an existing creative partnership—one in which makeup has always helped complete the character, attitude, and emotion of Ghesquière’s silhouettes.
That history is what makes this launch particularly interesting. Ghesquière, who has led Louis Vuitton’s women’s collections since 2013, has spent more than a decade reshaping the House through a vocabulary of futurism, architectural construction, historical references, and unexpected contrasts. His Louis Vuitton woman is rarely reducible to a single idea. She can be romantic and futuristic, soft and armored, glamorous and strange.
McGrath’s work has often provided the final punctuation to that vision. Widely regarded as one of fashion’s most influential makeup artists, she has built a career around transforming cosmetics into a medium of storytelling and spectacle, while also translating that experimentation into products through her own brand, Pat McGrath Labs. Her appointment as Louis Vuitton’s Creative Director of Cosmetics in 2025 formalized a relationship that had already been developing backstage for years.
Two Monograms, Two Versions of the Louis Vuitton Woman
Courtesy of Louis Vuitton.
For their first collection together, Ghesquière and McGrath looked to one of the most recognizable codes in luxury fashion: the Louis Vuitton Monogram.
The launch coincides with the 130th anniversary of the House’s celebrated canvas and centers on two distinct interpretations: Monogram Dune and Monogram Infrarouge. The first is rendered through warm beige, nude, rose-gold, and luminous tones, while the second turns toward dramatic contrasts of deep black, vivid red, burgundy, and anthracite.
The duality is classic Ghesquière. Rather than proposing one singular vision of femininity, the collection imagines two complementary expressions of the Louis Vuitton woman. Monogram Dune is quiet, warm, and luminous; Monogram Infrarouge is bolder, darker, and unapologetically intense.
Courtesy of Louis Vuitton.
Each world includes an eyeshadow palette, satin lipstick, and shimmering topper lip balm. Monogram Dune’s palette moves between icy white, rose gold, hematite gray, and a delicate anise touched with pink, while its lipstick is a warm rosy beige. Infrarouge answers with cooler taupes, sparkling bluish anthracite, deep burgundy, and a rich blackcurrant-toned lipstick.
Perhaps most compelling is how literally the House’s fashion heritage enters the objects themselves. For the first time in La Beauté Louis Vuitton, the Monogram Dune and Monogram Infrarouge canvases appear on beauty compacts. Dune combines warm rose-gold hardware with matte off-white aluminum, while Infrarouge embraces matte black and red lacquer. The products are refillable, reinforcing La Beauté Louis Vuitton’s larger ambition to create objects meant to be kept rather than simply discarded.
Why This Launch Is Interesting Now
Courtesy of Louis Vuitton.
This collaboration arrives at an important moment for Louis Vuitton. La Beauté Louis Vuitton is still a remarkably new category for the House. The Maison officially entered the color cosmetics market in 2025 under McGrath’s creative direction, launching an expansive debut collection of 55 lipsticks, 10 lip balms, and eight eyeshadow palettes. Its packaging, designed by Konstantin Grcic, and its refillable format positioned the project not simply as a licensing exercise or an extension of fragrance, but as a fully developed new universe within Louis Vuitton.
Of course, beauty is not entirely foreign territory for Louis Vuitton. The House has long connected its history of travel with the rituals of dressing and grooming, creating vanity cases and toiletry trunks as early as the 1920s. But La Beauté represents a contemporary expansion of that heritage, transforming the practical objects once designed to carry beauty products into beauty products—and accessories—designed as collectible objects in their own right.
Courtesy of Louis Vuitton.
That is what makes the Ghesquière and McGrath collaboration feel like an important next step. The initial La Beauté launch established Louis Vuitton’s presence in makeup; this new collection begins to show what the category can become creatively. Rather than existing alongside fashion, the products emerge directly from the codes, characters, and contrasts that define the runway.
The collection also extends beyond the vanity. Dedicated small leather goods—including lipstick pouches, mini vanities, and blotting papers in Monogram sleeves—carry the two limited-edition canvases into accessories, returning beauty once again to one of Louis Vuitton’s foundational ideas: the art of carrying.
For Ghesquière and McGrath, then, this launch is the culmination of a conversation already years in progress. And for La Beauté Louis Vuitton, it offers an early indication of what makes this new category worth watching: beauty not as an afterthought to fashion, but as another place where the House’s creative world can continue to expand.
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
