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Latest Parmigiani Fleurier Wristwatch Inspired by Bugatti Hypercar

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As a continuation of its partnership with French automobile maker Bugatti, Swiss watchmaker Parmigiani Fleurier has released its latest timepiece: the PF-Bugatti 390 Concept Watch. Inspired by the Bugatti Chiron, a sleek hypercar with a quad-turbocharged engine, the PF-Bugatti 390 features a removable cylinder monobloc, reflecting the Chiron’s engine, and dual energy barrels, representing the two fuel tanks emblematic of a Bugatti. The design offers a window into the watch’s tubular movements, and frames the black skeleton dial in an optimal lightweight case. Released in celebration of the Geneva International Motor Show 2016, this latest model is preceded by the Bugatti Super Short and the Bugatti Type 370, which won the Japanese “Watch of the Year” award in 2006.

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Minjung Kim

THE SPRING ARTIST ISSUE
2023

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