This sunny season, Louis Vuitton and the contemporary artist Alex Israel unveil their latest collaborative cologne collection: “Ocean Blvd.” Building on a vivacious partnership beginning in 2019, with Israel fusing his affinity for the effervescent glow of Los Angeles into vivid scent experiences, the newest series invokes the visionary’s artwork Sunset Coast Drive (2022). The magnetic image of boundless creativity, kaleidoscopic hues, and soaring west coast architecture is transformed into a lush and humming three-dimensional sculpture as a platform for each enigmatic cologne.
Courtesy of Alex Israel and Louis Vuitton.
A Sculpture Developed Over 500 Hours by 20 Skilled Artisans
Masterfully crafted in France, the dynamic sculpture presents a languid walk in the City of Angels, fit with stylish boutique facades, oceanside staples, and starry cinematic spaces. Developed over 500 hours by 20 skilled artisans, delightful details abound, such as the house’s signature attention to flawless craftsmanship and trademark trunk elements.
Undulating rooftops, flourishing palm leaves, and pastel-hued colorways result in a hand-crafted work of art. Luxurious materials like Taiga, Taurillon, and natural beige leather lend an opulent quality to the piece as the transcendent collaborative story unfolds.
Courtesy of Alex Israel and Louis Vuitton.
The Pacific Chill Spa Caresses Mind, Body, and Soul
The verdant Pacific Chill scent conjures a perfect afternoon on the coast, reveling in the imagined Pacific Chill spa for the ultimate detox. Mother Nature caresses inside and out with sprightly notes of blackcurrant, carrot seeds, and aromatic herbs. The spa’s entrance of white cowhide embossed with the maison’s illustrious monogram pairs divinely with the cologne’s surreal and gradient blue-green bottle, offering visions of reflective waters, stunning mountains, and weekend getaways by way of the Pacific Coast Highway.
On The Beach Surf Shop Elicits Venice Beach Charm
A cool surf shop sets the scene for On The Beach cologne, recalling a signature surfboard signed by Israel. Yuzu, neroli, and aromatic herbs transport all to the lyrical ebb and flow of riding the waves on a glittering beach day. The imaginative edifice in thirst-quenching shades of red, orange, and blue find their way onto the scent’s shining vessel, eliciting Venice Beach charm. The shop’s golden brass rivets and graphic design details welcome all into a forward-thinking realm of free personal expression under the sun.
Courtesy of Alex Israel and Louis Vuitton.
City of Stars Cinema Delivers the Ultimate Hollywood Fantasy
Bask in the glow of the City of Stars cinema and moonlit cologne, weaving a decadent Hollywood tale. Beguiling citrus fruits of lemon, blood orange, red mandarin, bergamot, and lime serve up a sparkling cocktail, while tiare flower blends the concoction with serene romance. Soft sandalwood caresses with a powdered, musk veil, the perfect scent for entering the vintage-inspired cinema. The set of mythical neon lighting design, LV Monogram moments, and popping colors promises to deliver the ultimate LA fantasy.
Discover the Icing on the Cake at California Dream Restaurant
Find exquisite refreshment at the California Dream restaurant, paired with a cologne which oozes with style and flair. Mandarin and sensual ambrette tantalize the senses, and vanilla benzoin is the icing on the cake. Upon embarking on the gastronomical Shangri-LA, sculptural shrubs add bountiful design detail, and a sleek rooftop of pink cowhide is the dream of every goddess who dines merrily solo or in peppy fashion with her ride or die crew.
Courtesy of Alex Israel and Louis Vuitton.
The Afternoon Swim Offers Peace and Revitalization
The Afternoon Swim is the créme de la créme for vacationers and locals alike, an interlude which gloriously submerges, offering both peace and revitalization. A geometric blue lifeguard tower at the beach oversees the flurry of fun at the beach, and the cologne matches this vibrancy. Clean bergamot and rich mandarin sing of gleaming skin on the sand while one looks to the building’s roof of blue Taiga cowhide for enduring reassurance. A charming flag bearing the LV logo is a heavenly addition, while sand of semi-aged natural beige leather unfolds at your happy feet. The beach landmark is the final tale in the enchanting Cologne promenade, a gracious send off for a summer well spent.
