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This month Louis Vuitton debuted “Now Yours,” a customizable capsule collection featuring the iconic Run Away sneaker, as well as a selection of individualized ready-to-wear items like aviator jackets, varsity cardigans, and classic denim trousers. While the brand currently offers personalized initials on travel items and leather goods, “Now Yours” is Louis Vuitton’s first personalization program in menswear.
To customize the Run Away, clients can choose from three different styles—full calf leather, full alligator leather, or a mix of both. Next, select color and detail for thirteen defined zones on the shoe, available in nine different colors (like sunny yellow, bright purple, and navy) and four canvas choices—including an LV monogram. Finally, place initials either on side of the shoe (atop the classic Louis Vuitton stripes) or stamped into the heel, making each pair completely unique.
After the client designs their shoe in one of the locations exclusive to “Now Yours”—Louis Vuitton’s New York Fifth Avenue location, the Costa Mesa South Coast Plaza, and the Los Angeles Rodeo Drive store—each pair is crafted in the Louis Vuitton workshop in Fiesso, Italy before making its way home to you.