Brands are celebrating the Lunar New Year by introducing new clothing, collections, campaigns, and more. Here, we’re sharing how names like Gucci, Fendi, and Prada are ringing in the year of the ox.
Courtesy of Gucci.
On the occasion of its 50th anniversary, Gucci recently released a capsule collection featuring the Japanese manga character Doraemon. For the Lunar New Year, the house expanded the collaboration to include an iteration where the character takes on a disguise, conceived as a tribute to the Year of the Ox. The playful catlike cartoon can be seen—both in his usual state and in Lunar New Year disguise—enjoying daily activities, pictured across a selection of designs for men and women like bags, shoes, and ready-to-wear items.
Courtesy of Fendi.
Fendi’s Lunar New Year capsule collection exemplifies the Year of the Ox through ideas of strength, determination, and ambition. Hues of red and pink set a palette for a selection of flower motifs, chosen for their symbolism—like peonies for prosperity, beauty, and honor; chrysanthemums for longevity; and plum blossoms, with each of its petals standing for one of the five blessings. The house has infused this imagery into a wide selection of festive pieces for both men and women that feature the FF logo, like a special iteration of the Baguette and Strap You bags, ready-to-wear offerings, and more.
Courtesy of Prada.
Along with a selection of special new designs, Prada is commemorating the Lunar New Year with its campaign “Enter 2021. New Possibilities.” Featuring prominent names in entertainment like Chun Xia, Zheng Shuang, and Cai Xu Kun, the house has filmed this cast on a journey where they find themselves facing a physical embodiment of 2021 in the form of a hotel room. The house has also offered the public an opportunity to interact with the campaign with a selection of AR filters available on Douyin and the chance to submit a recording of their New Year resolutions through a virtual pop-up.
Courtesy of Nanushka.
Nanushka released a striking line in red, symbolizing joy and good fortune for the year ahead. The capsule collection features house classics updated in a bold scarlet, including designs like vegan leather puffer jackets, skirts, and blazers, a cable knit sweater with a zip neck, and a jumpsuit with a tied waistline in satin.
Courtesy of Chopard.
Chopard has released two new 88-piece limited series watches created in line with Chinese zodiac traditions—the L.U.C XP Urushi Spirit of Shí Chen and the L.U.C XP Urushi Year of the Ox. The Spirit of Shí Chen is the house’s first L.U.C timepiece with the traditional Chinese timekeeping system, featuring a parade of zodiac animals turning across its black lacquered dial. Made with a black alligator strap and a rose gold case, the Year of the Ox piece features an intricate dial displaying the animal of 2021, imagined in a scene made from handcrafted lacquered art.
Courtesy of Anita Ko.
Anita Ko’s “Lucky” collection features jewelry focused on the twelve Lunar Zodiac animals, inspired by the designer’s own French Bulldog. Celebrate the year of the Ox or find one of the elegantly detailed pendant necklaces featuring your birth animal, available in three shades of gold and finished with a halo of dainty diamonds.
Courtesy of Hennessy.
And on February 18, Hennessy X.O is presenting the X.O OX Experience— a virtual event on Facebook to celebrate the Lunar New Year. The brand partnered with Chinese artist Liu Wei on a limited-edition release for Hennessy X.O and V.S.O.P Privilège, and is hosting an event attune to the theme of hope and resilience. The digital programming will feature performances from musicians, culinary creators, and artists for a sense of optimism and to support Asian-American businesses impacted by the pandemic. This dedication is anchored in Hennessy’s pledge of $250,000 to support those businesses, apart of its Unfinished Business initiative. The event will be hosted by the brand’s global ambassador Henry Golding, we’ll also see personality AtomicMari, filmmaker and restauranteur Eddie Huang, mixologist Cari Hah, musicians Jay Park, Dumbfoundead, Year of the Ox, and MILCK, and dance group Kinjaz.
