Hermès unveiled a series of window installations at its Beverly Hills boutique this week, created in collaboration with artist Math Bass to coincide with Frieze Los Angeles.
Bass has constructed a triad of scenes using primary colors and 3D geometric shapes to showcase pieces from Hermès’ collections. The installations appear to be flat plane, as though they could be one of the artist’s paintings. Then, as window shoppers move side to side, their take on space and perception is distorted, revealing different angles of the same scene.
Photo by Skot YobaujeCourtesy of Hermès.
The artist often uses imagery like windows and doors to develop subtle narratives that imply notions of plot, character, and action. Leaving a certain quality of ambiguity for the viewer’s interpretation, Bass’ practice employs hard-edges and elements of flatness to investigate modes of thinking, feeling, and communication.
