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Last year, Max Mara celebrated the opening of its Miami Design District store with a collaborative push to assist in hosting the National YoungArts Foundation’s Backyard Ball—the arts foundation’s annual fundraiser. In February, as the fashion brand hosted the second consecutive Backyard Ball, a spark was created to collaborate in a much more profound way, announcing their Max Mara Young Visionary Award. This award is a $10,000 prize that goes to a talented, promising young artist. With this award, the winner is to use the money to aid their artistic development, while further cultivating opportunities to continue focusing on their talents. It is an opportunity to learn, to grow, and to hone in on their craft.
This year’s winner, the first so far, is Javon Jones—a modern ballet dancer from Detroit. In celebration, Max Mara hosted an in-store cocktail party last night in Jones’ honor at their Design District location, and Jones performed a number he created specifically for the event.
“I am so happy and honored to win this award. It means that I am doing what I hoped for. To reach out and say, ‘Hey! There is a future for creative, innovative, and hungry artists,’” said Jones.
By tying in education, and a stable financial award, Max Mara is continuing to support the arts—and their three-year partnership with YoungArts has only just begun.