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Lifestyle

Moncler Celebrates 60 Years

By Katy Donoghue

December 10, 2012

The Moncler 60th-Anniversary event in Miami last Friday was a wonderful way to end our time in South Beach. The anticipation for the evening was high, for us. It started a few weeks back with a large, thick invitation arriving from Moncler President Remo Ruffini inviting us to celebrate with this intriguing piece of information (or lack of), “Location to be revealed upon confirmation of your attendance.” How mysterious!

We RSVPed immediately but didn’t get the address for the December 7 soiree until the morning of: 1111 Lincoln Road. By that point, we were thrilled we wouldn’t have to take a cab to Soho Beach House for the fourth night in a row. (For the record: we love Soho Beach House, but three consecutive late nights called for a change of venue.)

You may recall, 1111 Lincoln was the location of last year’s huge Ferrari event. It’s an open-air industrial garage space. Last year, red carpet, red lighting, red scarves, and a few Ferrari’s transformed the concrete environment to reflect the Italian automobile brand.

This year, everything was white. It was like the afterlife of Art Basel Miami Beach. Moncler called it a “high altitude atmosphere.” White carpet covered the expansive floor and white tables and couches were still set up from an earlier dinner. Bright spotlights and fog machines created a cloud-like effect. We arrived post meal, as guests like David Adjaye, Waris Ahluwahlia, Daniel Arsham, China Chow, Stephen Dorff, Todd Eberle, Delfina Delettrez Fendi, Silvia Venturini Fendi, Riccardo Ferragamo, HRH Princess Firyal of Jordan, Karolina Kurkova, Tim Nye, Chad & Ilona Oppenheim, Richard Phillips & Josephine Meckseper, Emanuel Perrotin, Jean Pigozzi, Craig Robins, Renzo Rosso & Arianna Alessi, Amy Sacco, Allison Sarofim, Uma Thurman, Giambattista Valli, Neville Wakefield, Bruce Weber & Nan Bush, Pharrell Williams, Owen Wilson, Aaron Young, and Yi Zhou finished up their desserts.

We deduced that at dinner, guests had been gifted white Moncler quilted capes, which many had dawned. The long cloaks with hoods worn by a good amount of those in attendance added to the overall wintery vibe of the party – despite the temperature that night being in the high sixties.

Photos: Jessie Askinazi

MonclerRemo Ruffini

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