A Moncler x Pharrell Celebration to Remember
Yesterday in Milan, luxury house Moncler invited 5,000 guests to the hotel Portrait Milano for a magnificent celebration of its debut “Moncler x Pharrell Williams” collection. Williams and Moncler CEO Remo Ruffini welcomed attendees like Ashley Graham, Willow Smith, Jaden Smith, Hayley Williams, and SAINt JHN, to the main event which featured an exhilarating performance conceived by musician Tobe Nwigwe.
Moncler x Pharrell Williams celebration, courtesy of Moncler.
“Moncler x Pharrell Williams” is a Collection of Glamping-Inspired Garments
Flooding the hotel’s outdoor courtyard was Nwigwe’s concept come-to-life through a cast of musicians, singers, and dancers as a chorus of spotlights illuminated them from above. Moving in unison, the performers were dressed in a selection of pale green garments from the “Moncler x Pharrell Williams” collection—pants made from layers of frills, puffed vests, and protective goggles—which was inspired by glamping.
Also present in the crowd that night were noteworthy guests wearing looks by Moncler, including Tony Effe, Greta Ferro, JR, Mr. Rain, Dixie D’Amelio, Emma Marrone, Fedez, and Sfera Ebbasta. Following the celebratory performance, attendees stayed at Portrait Milano to enjoy DJ sets by Kilimangiaro, Big Reeks, and Fabio Mionesi.
Moncler x Pharrell Williams celebration, courtesy of Moncler.
How Do I Find the “Moncler x Pharrell Williams” Collection?
Through September 24, Portrait Milano will remain open to the public as The Art of Terrain exhibition space. The collection pre-launch is available in-person and online at Antonia Milano and will launch officially on Moncler’s website and in select boutiques around the world tomorrow, September 22.
Moncler x Pharrell Williams celebration, courtesy of Moncler.
Pharrell Williams and Remo Ruffini at the Moncler x Pharrell Williams celebration, courtesy of Moncler.
