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Courtesy of Chanel.
Courtesy of Chanel.
Courtesy of Chanel.
Lifestyle

No.5 In the Stars Celebrates 100 Years of the Iconic Chanel Fragrance

By Pearl Fontaine

November 5, 2021

2021 marks one century of Chanel’s iconic fragrance, Chanel No.5, the French maison is celebrating the anniversary with a special installation at Rockefeller Center in New York. From November 6—12, the outdoor experience “No.5 In the Stars” exalts the first woman-made perfume, taking visitors on a journey through its history.

The celebration begins near the center’s 5th Avenue entrance, where visitors will find a pavilion containing the experience. Here, the story of the bestselling and most successful fragrance still circulating today is told in four chapters with a narrative executed through text and video. At the end, viewers will find an installation perfect for photo opportunities, which sees a series of enlarged perfume bottles, glowing with neon and elevated on a platform.

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Courtesy of Chanel.

The renowned Rockefeller ice rink plays a part in the festivities, bearing the Chanel No.5 logo at the center of the ice for the duration of “No.5 In the Stars,” accompanied by a custom LED screen bearing an immersive starscape for skaters and passersby. The experience is complete with a lounge space where visitors can find festive treats, fragrance experiences and games inspired by the perfume, and a program of special animations, which will play at 5 p.m. every evening.

Open Gallery

Courtesy of Chanel.
ChanelChanel no. 5

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