While these brands may be based in Paris, they harnessed the power of the digital world to ensure that guests from all over could experience their Spring/Summer 2021 collections. Here, you’ll find details on the presentations from Christian Louboutin and Roger Vivier.
Christian Louboutin introduced its latest designs virtually, with the help of Korean gaming application Zepeto. Entitled “Loubi World,” the presentation took the form of a social and digital experience where “attendees” (including names like AmiAya, Yu Yamada, Miss Paris, and Koffi) were able to immerse themselves via virtual avatar in a techno-kawaï rendering of the house’s forever muse, Paris. Featuring replicas of spaces like classic Parisian bistros, carousels, a themed Loubi Disco, and a recreation of the rue Saint-Honoré flagship, guests were invited to create their avatars, get dressed with accessories from the Spring/Summer 2021 collection, and enjoy events like a performance by the avatar of musician King Princess. More than 60 new designs were rendered digitally in the Loubi World boutique—including statement shoes like the metallic-detailed Pic Heel stilettos and the four-inch platform Stage boots, and fresh accessories like tiny AirPods cases and a nano take on the iconic Paloma bag.
Roger Vivier’s Spring/Summer 2021 collection was debuted on an interactive online platform, “Hotel Vivier Cinémathèque.” Visitors on the site were welcomed by French actor Isabelle Huppert, who was captured in a surrealist setting, surrounded by neon lights, representing the world of cinema that inspired the collection. Guests were led by Huppert through a series of riddles, where correct answers warranted a move to the next level, eventually unlocking the new collection. Finally, a vibrant and lavish display of elements like red velvet, candelabras, and florals revealed the season’s new designs. Reminding us of pieces that would be coveted by a modern-day Marie Antoinette, highlights of the season included designs like pumps with lacy ankles, printed Chelsea-style boots with large jeweled buckles on the tops, and the Miss Vivier Flower bag, which featured hand-painted flowers and a rhinestone-studded, strap.