Parmigiani Fleurier & Bugatti Celebrate 10 Years with 3 Limited Edition Watches

Created in 2004, the Bugatti type 370 was “a car reborn as a watch;” fusing the engine design of the Bugatti Veyron with the time keeping function of a watch. Assembling the plates and gears along a horizontal rather than vertical axis caused the configuration of the watch face to display the time laterally on the wrist; a concept never previously conceived in watch making. Inspired by this first collaborative design, the three timepieces pay homage to traditional Haute Horlogerie techniques of watch making and embody the original Bugatti 370’s transverse tubular movements and sleek lines.

Marrying industry and craftsmanship, the Bugatti Mythe’s watch-face is inspired by the Art Deco style Type 57 grille. The watch dial mimics the lines of the grille that graced some of the very first Bugatti models, while the dual-tone choices of gold and grey highlight the refined details incorporated into Bugatti’s industrial designs.

The Mythe debuted at Pebble Beach’s Concours d’Elegance, while the Victoire and Revelation will be released later this year.