This summer, Perrier is promoting Pop art one bottle at a time. On Monday, June 17, in honor of its 150th-anniversary Perrier partnered with the Andy Warhol Foundation to launch a line of limited-edition Andy Warhol tribute bottles. The relationship between the legendary Pop artist and Perrier dates back to the 1980s, when Warhol created over 40 screen-prints based on the Perrier bottle.
“Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th-anniversary.” Said International Brands Group Marketing Manager, Gauthier Gay.
© 2013 Scott Rudd
www.scottruddevents.com
Inspired by Warhol’s preference for the sparkling water, four different label designs were created and seven inspirational quotes were printed on the inside of Perrier bottles, like “Art is what you can get away with” and “Everybody must have a fantasy.”
This unique display of art offers the Warhol Foundation the chance to raise funds and awareness of their grants that go toward supporting the visual arts. The limited-edition Perrier bottles will be available starting June 24.
© 2013 Scott Rudd
www.scottruddevents.com
Perrier was first bottled in the south of France in 1863. Perrier® is an all-natural, sugar-free and calorie-free sparkling natural mineral water. With its refreshingly unique bubbles and low mineral content, Perrier® is perfect on its own, with a slice of lemon, or mixed with juices or spirits. The iconic green bottle is recognized around the world as the number one sparkling natural mineral water.
As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently. Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants. The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come.
