• Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine


New York

Lucy Bull: Piper


Go inside the worlds of art, fashion, design, and lifestyle.

Courtesy of Dayana Tamendarova.
Jane Morris

Prime Set: Art Should Feel Like Falling in Love

By Whitewall

December 22, 2014

On Thursday, December 11, a new collective of artists, musicians, and creatives headed by Justin Stewart, Chandler Craig, and Allison Barker and dubbed Prime Set, held an event at the W Hotel Union Square’s Studio space. Over 150 people came together to enjoy live music, a pop-up exhibition, and dancing to music from Prime Set Djs.

The recently opened Studio space at the W offered the perfect setting for the evening of music and friends. Curated by artist Domingo Zapata and Scott Gerber, the walls feature an Alice in Wonderland-inspired mural by Zapata.

Open Gallery

Prime Set is based in Bushwick, Brooklyn, and aims to foster interdisciplinary artistic collaborations. “We believe interacting with art should feel like falling in love, and the world needs way, way more people making that a reality,” the group said in a recent statement.

Open Gallery

Allison BarkerChandler CraigDomingo ZapataJustin StewartPrime SetScott GerberThe W Hotel Union Square


Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter