Soak Up Summer with the First-Ever Fendi Beach Club in Marbella

This summer in Marbella, Spain, the first-ever Fendi Beach Club opened on the shores of the Alboran Sea, hosted by the Puente Romano Beach Resort at its Chiringuito Beach Club. Through the end of September, visitors will find a complete Fendi takeover of the coveted shoreside destination vibrantly outfitted with the house’s playful spirit and all the makings of a beachside oasis and accompanied by a special pop-up shop, all highlighting Fendi’s new “Astrology Summer Capsule Collection.”

Whether staying at the resort or just visiting for the Fendi Beach Club experience, those lounging at the beach club will find themselves surrounded by summery stripes in red and white, and the emblematic Fendi F all around. Monogrammed umbrellas, cushioned beach loungers, and patterned cabanas line the sand, with views of the Mediterranean ahead and the distant mountains sitting just behind a row of palms. One might even find a fellow vacationer riding the waves in style on a Fendi surfboard.

Once the outdoor fun is complete, a stop inside the pop-up boutique is a must, where the 2023 “Astrology Summer Capsule Collection” takes center stage. Alongside wearables in astrological-inspired prints, star sign jewelry, and other fun accessories, patrons can shop tried-and-true house favorites, like the Fendi Peekaboo and Fendi Baguette handbags. Those looking for a more comprehensive brand experience should also pay a visit to the recently-opened Fendi Puerto Banús flagship, just steps away from the resort.