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Photo by Nicholas Green.
Courtesy of Marcel Katz.
Lefty Out There installation at ArtPalmBeach 2019's Iteration of The Art Plug Power House.
Courtesy of Marcel Katz.
Tiago Magro at The Art Plug Power House Art Basel 2018.
Photo by Reginald Thermidor.
Courtesy of Marcel Katz.
Tiago Magro's Installation at ArtPalmBeach 2019's Iteration of The Art Plug Power House.
Photo by Felix Angel.
Courtesy of Marcel Katz.
Work by CB Hoyo
Courtesy of Marcel Katz.
Work by Chad Night.
Courtesy of Marcel Katz.
Work by Kourosh Keynejad.
Courtesy of Marcel Katz.
Photo by Nicholas Green.
Courtesy of Marcel Katz.
Lifestyle

Social Spotlight: The Art Plug’s Marcel Katz

By Eliza Jordan

January 31, 2019

The 31-year-old Miami-based collector and dealer Marcel Katz—interested in an array of artists, from contemporary to classic—was recently been dubbed the youngest dealer of Salvador Dalí.

His latest endeavor, The Art Plug, hosts art parties for those in and interested in the industry, and bringing together brands like Adidas, Lyft, and Atlantic Records for new artistic collaborations.

On his Instagram, where Katz has over 50 thousand followers, he details his life as an art lover. To hear more about which accounts he follows, why he loves direct messaging, and more, Whitewall spoke with Katz.

WHITEWALL: Who do you like to follow?

MARCEL KATZ: @Gagosian is a must. Larry Gagosian is a personal idol of mine and think they’re one of the few galleries that has really embraced social media effectively and kept up with the times. @JerrySaltz of New York magazine is another personal favorite of mine. He’s no bullshit and stays true to himself and it’s clear by his content. @Ketnipz is constantly putting out relatable comics that just make you happy when his posts show up in your feed. Harry’s (the artist behind Ketnipz) whole concept behind his signature character, “The Bean,” is that it’s a neutral and relatable character that goes through the same day-to-day struggles that most of us do and he puts a comedic twist that make you laugh.

Aside from activating at their Miami iteration of the festival, I love following @RollingLoudFestival because they are constantly keeping their audience engaged all year long, not just during the main event. Rather than sounding like a broken record just pushing out festival related news, they’ve successfully maintained relevant on social by pushing artist and industry related content their fans ACTUALLY want to see.

WW: What is your #1 tip for social media?

MK: Invest in your content and work to distinguish yourself from the rest. The better your content is, the better the odds of a repost from other accounts.

WW: Do you have a favorite social media interaction?

MK: Direct messaging. I’ve been able to connect with a number of the artists I represent just through sending direct messages to them and showing my admiration for their work. It’s more personal than a like or comment and gives you an opportunity to really connect with followers.

WW: What is one rule you live by on social media?

MK: Be true to yourself. Don’t try to be someone you’re not and pretend to show things you don’t own. People want to see the real you.

AdidasArtart collectorart dealerart plugatlantic recordsGagosianJerry SaltzLarry Gagosianlyftmarcel katzMiamiMiami artNew YorkSalvador Dalìthe art plugWhitewallWhitewaller

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