Collectors of Dom Pérignon and Takashi Murakami have reason to celebrate this year. The French house and the Japanese artist, each a master of transformation in their own realm, joined forces in a collaboration that bridges champagne and contemporary art. Both have long histories of creative partnerships across the luxury landscape, making this encounter feel less like a surprise than an inevitability.
The collaboration extends Dom Pérignon’s 2025 campaign, Creation is an eternal journey, a meditation on how creativity, like vintage wine, evolves with time. Murakami joins a lineup of seven cultural figures—including Zoë Kravitz, Tilda Swinton, and Iggy Pop—invited to interpret that idea through their own lens. His contribution is a radiant visual expression of optimism, mutation, and the cyclical nature of life.
The Iconic Takashi Murakami Laughing Flowers
Courtesy of Dom Pérignon x Takashi Murakami.
Courtesy of Dom Pérignon x Takashi Murakami.
Takashi Murakami’s unmistakable flowers—those endlessly smiling faces that oscillate between innocence and mania—bloom across the coffrets of Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010. They frame the brand’s shield-shaped label where grapevines once traced its borders, replacing pastoral symbolism with something exuberantly post-modern. The result is a playful tension between refinement and chaos, much like Takashi Murakami’s own practice where pop and high art meet.
The Vintage 2015 glows in green, white, and yellow, punctuated with touches of purple, blue, and red outlined in gold, tones that subtly mirror the light golden hue of champagne itself. The house’s shield is inverted with gold lettering on a black background, catching the eye the way sunlight catches a flute’s rim. The Rosé 2010 amplifies the energy: rose-gold text gleams against black, surrounded by pinks, violets, and indigos that conjure the pulse of celebration. Where one bottle evokes the vineyard’s daylight, the other suggests its twilight, both shimmering with possibility.
Packaging as Canvas from Dom Pérignon
Courtesy of Dom Pérignon x Takashi Murakami.
Murakami’s sensibility extends to every surface of the packaging. Each box is an ecosystem of smiling blooms that appear to sprout like grape clusters during harvest. Green and gold dominate the Vintage 2015 box, evoking the leaves and sunlight that nurture the vines; small bursts of red and purple hint at ripeness and the imminent harvest. The Rosé packaging, awash in metallic pink, reads almost like confetti, an invitation to indulgence.
While the bottles abandon the vineyard border, the boxes retain it in gold or rose-gold relief, grounding Murakami’s fantasia within Dom Pérignon’s classical frame. The dialogue between restraint and excess feels deliberate, an ode to craftsmanship meeting contemporary irreverence.
On Time and Timelessness
Courtesy of Dom Pérignon x Takashi Murakami.
Dom Pérignon’s collaborations have always marked moments when champagne intersects with culture. Andy Warhol, Jean-Michel Basquiat, Karl Lagerfeld, and Jeff Koons have each left their imprint. Murakami approaches his turn with philosophical flair.
“Through my collaboration with Dom Pérignon, I wanted to express a form of time travel,” he says. “My goal is to remain relevant in 100 or 200 years and to transcend time.”
His smiling flowers, endlessly reproduced, are both contemporary and eternal, innocent and knowing. In pairing them with Dom Pérignon’s vintages, he extends that paradox into the realm of taste, art meant to be both admired and consumed.
A Vintage Champagne for the Future
Courtesy of Dom Pérignon x Takashi Murakami.
As 2025 nears, the collaboration feels like a reminder that creation, much like fermentation, requires patience and a little alchemy. Each bottle becomes a time capsule, capturing not only the conditions of a harvest but the cultural mood of a moment. “When the label has aged,” Murakami muses, “and I am gone, and my children are gone, I hope that people of the future, when they see it, will reimagine 2025 in their own minds.”
Dom Pérignon’s devotion to vintage—to singular years, never blends—has always been about honoring the fleeting. Murakami’s art, meanwhile, seeks permanence through reproduction. Together they find common ground in paradox: what is ephemeral may also endure. For collectors fortunate enough to secure one of these limited editions, the bottles are more than objects of desire; they are markers of an era where creativity, luxury, and play converge—proof that, even in celebration, time can stand still.
