Once again, the frozen lake of St. Moritz was transformed into a breathtaking stage for one of the most exclusive and sophisticated automotive events in the world. The I.C.E. St. Moritz 2025, held on February 21 and 22, was nothing short of a triumph, celebrating the art of motoring with an unparalleled display of elegance, passion, and history. This year’s edition broke records and reaffirmed its standing as an unmissable rendezvous for collectors, enthusiasts, and connoisseurs alike. Beneath a radiant alpine sky, 52 of the most iconic classic and sports cars glided across the glistening ice, captivating over 20,000 visitors from across the globe. This unprecedented attendance highlighted the international appeal of The I.C.E., drawing together a refined crowd of motoring aficionados, artists, and cultural enthusiasts who shared in the singular magic of the event.
The origins of The I.C.E. St. Moritz date to January 1985, when British competitors from the legendary Cresta Run skeleton race marked its centenary by driving vintage Bentley tourers onto the frozen lake. Among them was auto-brand manager Marco Makaus, who saw in the moment the seed of an idea—an event merging automotive heritage with the magic of winter and the elegance of St. Moritz. Over the decades, his vision gained momentum, securing backing from the St. Moritz municipality, Badrutt’s Palace, and major sponsors. A preview took place in 2019, offering a glimpse of what was to come. After a pandemic-induced pause, The I.C.E. officially launched in February 2022, quickly ascending to the ranks of the world’s most prestigious automotive events.
Crowning Winners Ferrari, Bugatti, Alfa Romeo, and Porsche
Photo by Andrea Klainguti. Courtesy of I.C.E. St. Moritz.
The first day of The I.C.E. St. Moritz 2025, Friday, February 21, set the tone for an unforgettable weekend. As the sun bathed the Engadine valley in golden light, the prestigious international jury embarked on the meticulous task of selecting the finest automobiles across five distinct concours categories. With an eye for rarity, provenance, and aesthetic perfection, they crowned the following winners: Ferrari 500 TRC Scaglietti (1957) in Barchettas on the Lake; Bugatti 59 (1934) in Open Wheels; Alfa Romeo 6C 1750 GS Aprile (1931) in Concept Cars & One-Offs; Ferrari 275 GTB/4 (1966) in Icons on Wheels; and Porsche 908/03 (1971) in Racing Legends. Against the ethereal backdrop of the snow-covered lake, these masterpieces stood in silent reverence, their gleaming surfaces reflecting the brilliance of their craftsmanship. The air buzzed with admiration as guests and collectors exchanged stories over champagne, their voices carried by the crisp alpine breeze.
Shared Admiration for Automotive Excellence
Photo by Andrea Klainguti. Courtesy of I.C.E. St. Moritz.
At dawn on Saturday, February 22, excitement filled the air. The much-anticipated free laps on the ice provided a spectacle like no other, as the honored automobiles took to the lake, weaving through a mesmerizing ballet of controlled drifts and precision handling. The shimmering ice mirrored their movements, creating a surreal interplay between power and poise. The sights and sounds of this dazzling performance enchanted spectators, the crisp mountain air carrying the symphony of revving engines and the occasional spray of ice as tires gracefully slid across the surface.
Throughout the day, drivers exchanged insights on technique and skill, sharing the thrill of piloting such remarkable vehicles in this unique setting. The camaraderie between participants, some of whom had traveled from across the globe, infused the event with a warm and welcoming energy. The spirit of friendly competition and the shared admiration for automotive excellence created an atmosphere that was both exhilarating and intimate.
The Prestigious Best in Show Award Unfolds with Lord Norman Foster
Davide Bianchet by Andrea Klainguti. Courtesy of I.C.E. St. Moritz.
As the sun began its descent behind the peaks, the pinnacle of the event arrived—the presentation of the prestigious Best in Show award. This year, the accolade was bestowed upon the stunning Bugatti Type 59 (1934), recognized for its striking elegance and historical significance. The award, specially designed for The I.C.E. St. Moritz by the legendary architect Lord Norman Foster, was presented by Foster himself, alongside Tilly Harrison, managing director of Richard Mille Middle East and Turkey.
A defining moment of the event was the presentation of the Spirit of St. Moritz award, which was conferred upon the Ferrari 250 GT SWB “Sefac” (1961), a symbol of style and performance. This honor was both designed and personally presented by Rolf Sachs, the internationally renowned artist and designer whose deep connection to St. Moritz has been crucial in shaping its cultural identity. Celebrated for his ability to merge tradition with contemporary design, Sachs defines the town’s unique spirit of elegance and innovation. His presence reinforced The I.C.E.’s celebration of craftsmanship, heritage, and artistic excellence.
Meanwhile, spectators had their say in the Hero Below Zero award, bestowing the honor upon the legendary Lamborghini Miura SV (1972), a car that has long embodied the perfect marriage of aesthetics and engineering prowess.
“Classic Driver Talks” Unite Experts and Enthusiasts
Courtesy of I.C.E. St. Moritz.
The I.C.E. St. Moritz 2025 also extended its reach beyond the frozen lake, engaging visitors in a broader experience. “Classic Driver Talks,” held on February 20, gathered experts and enthusiasts to discuss automotive history, design, and innovation. Exclusive receptions and private dinners provided a refined setting for collectors and connoisseurs to connect, while St. Moritz’s world-class restaurants and lounges became natural gathering spots, where conversations about automotive design, performance, and craftsmanship unfolded over fine wine and exquisite cuisine. The weekend’s lively atmosphere reinforced The I.C.E.’s distinct identity—an event that blends motoring excellence with cultural sophistication.
A Celebration of Enduring Artistry and Human Passion
Courtesy of I.C.E. St. Moritz.
As the final tire tracks faded from the ice and the last toast was raised, one truth became undeniable: The I.C.E. St. Moritz is more than an event—it is a celebration of motoring’s enduring artistry and human passion. The frozen lake, now dissolving into memory, will once again give way to the rhythm of the seasons, yet its spirit lingers—waiting to be rekindled when the world gathers for another extraordinary chapter in 2026. The I.C.E. has redefined the Concours d’ Élégance, seamlessly blending heritage and innovation, static exhibitions and dynamic performance. Rooted in the pristine beauty of the Engadin, it remains devoted to preserving both the past and future of motoring while offering a truly exclusive experience for discerning enthusiasts worldwide. Until next year—when the lake freezes again, the ice glistens, and engines roar beneath the endless alpine sky.
