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Derrick Adams: Patrick Kelly, The Journey

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© Jay Walder Photography 
© Jay Walder Photography 
© Jay Walder Photography 
© Jay Walder Photography 
© Jay Walder Photography 
Lifestyle

The Subconscious Art of Buying a Bentley

By Sola Agustsson

May 21, 2014

Last week, Whitewall visited the Bentley Studio in the Meatpacking District in New York. When choosing your dream car you don’t just look through color swatches and cup holder options, you dig deeper into your subconscious, where your aesthetic aspirations lurk. At Bentley, they allow you to choose your car through a “mood reading” process, inviting you to select your favorite images from a series, then map out your color scheme based on your personal image preferences.

There are four quadrants a Bentley customer can fall into, and the result reads like kind of a personality test. Your palette is a combination of serene or adrenaline, futuristic or legacy. From this your color scheme is generated, which informs your choice for creating a customized Bentley.

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© Jay Walder Photography 

Other amazing features offered in the Bentley experience include a covert champagne cooler massage seats, iPad holders, and wifi.

BentleyBentley Design Studio

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