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Vacheron Constantin celebrated the worldwide launch of its most recent Overseas collection—a revamp of its first timepiece—last week with an intimate soirée in New York on the High Line. Walking up the stairs on 14th Street to the elevated park’s first entrance, guests were welcomed by music and a rolled out carpet.
As attendees made their way down the old railway line, they were able to see, in separate set-up stations, images of six different locations shot by world-renowned photographer Steve McCurry. As a nod to the 12 hours on a watch’s dial, Vacheron Constantin asked McCurry to take photographs in 12 locations around the world, as a visual representation of the Overseas collection, aptly apart of his exhibition—The Overseas Tour. Last week, guests were able to see the first half of the project, with images from New York, Mexico, China, India, Japan, and the Vacheron Constantin manufacture in Geneva, and the next six locations will be announced later this year. On either side of the park, the watch brand offered a look at McCurry’s creative process in real-time by way of video clips and virtual reality masks.
There were also individual watch vitrines spread throughout the park, with the newest collection models available for a further look, explanation, or to be tried on. Whether embellished with diamonds, rendered in rose gold, or offering a programmable “world time” functionality, all of the watches showed a new function for Vacheron Constantin: an interchangeable strap system of three options, easily taken on and off without the use of tools.
After a few Inspiración cocktails and light bites later, Grammy award-winning band A Great Big World took to the stage, playing hits like “Say Something” and “Hold Each Other.” Later, Vacheron Constantin’s CEO Juan-Carlos Torres spoke to the crowd, thanking them for coming, further welcoming them “overseas.”