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In July, Italian fine jewelry brand Vhernier opened two boutiques in New York—one is the brand’s flagship on Madison Avenue, and the other is an intimate offering, downtown on Wall Street. These two outposts, the first in New York for Vhernier, also mark its third and fourth U.S. locations.
For the flagship at 783 Madison Avenue, Vhernier created a 2,600-square- foot space with a dramatic 18-foot entrance, leather upholstered walls, whitened oak panels, theatrical coral curtains, and made use of beige limestone on the floors and walls. With a welcoming 880-square-foot mezzanine and VIP living room, guests can enjoy the exclusivity that only one shopping at Vhernier should come to expect.
As for the downtown location at 55 Wall Street, the 440-square-foot space features two entrances—one on Wall Street, and one inside the Cipriani building. While the luxurious materials used in the creation of this stunning location mirror those used on Madison Avenue, this smaller space offers an intimate shopping experience fit for those who rely on Vhernier’s personal touch.
Both stores showcase Vhernier’s dynamic collections that are all handcrafted in Italy, which include rare rings, necklaces, bracelets, brooches, and cufflinks. The unique workmanship that goes into designing such artistic, contemporary shapes is one that comes from Vhernier’s Italian heritage and aesthetic that has been mastered for over 30 years.
“Due to our success and growth in the past year, we have decided to open two boutiques in the most dynamic city in the world,” said President of Vhernier, Carlo Traglio. “Our boutiques will be located on one of the most prestigious stretches of Madison Avenue and one of the most internationally recognized financial sectors, Wall Street. New York is a window onto the world and we are thrilled to have found the opportunity to be in two of my dream locations for the brand.”
This fall in New York, you’ll also find Vhernier’s latest jewels—a dynamic three-part collection comprised of unique, memorable, and complex pieces. With minimalistic designs focused on the surface and structure of the jewelry, inventive details allow for each piece to truly shine. In the Rosa collection, we see titanium earrings, pendants, and brooches featuring grey mother of pearl, diamonds, and transparent rock crystal, and also available in lapis, pink quartz, turquoise, or white mother of pearl. Olimpia, a sweet gathering of soft elements that alternate and join together in necklaces and earrings, is available in 18 karats gold or titanium with subtle touches of bright diamonds. Lastly, Giunco shows smooth, flexible, and durable cuffs, earrings, and rings available in 18 karats rose gold and 18 karats white gold with diamonds. If the white gold version is desired, the customer receives over two carats of diamonds with the earrings, over six carats with the bracelet, and nearly one with the ring. Each line in the collection is unique to Vhernier’s contemporary aesthetic and master craftsmanship, offering customers personal and luxurious details to treasure for a lifetime.