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Go inside the worlds of art, fashion, design, and lifestyle.
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![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 667 850"%3E%3C/svg%3E)
Zenith Pilot Montre D'Aeronef Type 20
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 358 425"%3E%3C/svg%3E)
Tudor's Booth
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 21 17"%3E%3C/svg%3E)
Romain Jerome Spacecraft
Photo by Rob Lakow
Photo by Rob Lakow
![louis-vuitton](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 671 850"%3E%3C/svg%3E)
Louis Vuitton’s Escale Table clock.
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 21 32"%3E%3C/svg%3E)
Jaquet Droz's booth
Photo by Rob Lakow
Photo by Rob Lakow
Jaquet Droz 50 mm pocket watch
Photo by Rob Lakow
Photo by Rob Lakow
![hermes](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1 1"%3E%3C/svg%3E)
Last fall, Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors.
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 3 2"%3E%3C/svg%3E)
L'Heure Masquée from Hermés
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 169 170"%3E%3C/svg%3E)
The Graff butterfly watch
Photo by Rob Lakow
Photo by Rob Lakow
Graff's booth
Photo by Rob Lakow
Photo by Rob Lakow
![dior](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 696 425"%3E%3C/svg%3E)
Courtesy of Christian Dior
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 909 850"%3E%3C/svg%3E)
Whitewall Magazine
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 321 425"%3E%3C/svg%3E)
Dior VIII Montaigne collection
Photo by Rob Lakow
Photo by Rob Lakow
One-of-a-kind DeLaneau Grace Demantoids jewellery watch
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 58 85"%3E%3C/svg%3E)
Corum Artisan's Feather Watch
Photo by Rob Lakow
Photo by Rob Lakow
Chanel's booth
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 503 640"%3E%3C/svg%3E)
Bulgari's booth
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 286 425"%3E%3C/svg%3E)
Breitling's booth
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 108 85"%3E%3C/svg%3E)
Boucheron Epure d'Art Oursin
Photo by Rob Lakow
Photo by Rob Lakow
![BaselWorld](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 297 425"%3E%3C/svg%3E)
Blancpain watchmaker
Photo by Rob Lakow
Photo by Rob Lakow
Zenith Pilot Montre D'Aeronef Type 20
Photo by Rob Lakow
Photo by Rob Lakow
Baselworld 2014 took place last month in Basel, Switzerland from March 19 -26. Whitewall was at the watch and jewelry fair to check out the latest launches first-hand. Brands go above and beyond for their individual booths, from their facades, to second floors, to outstanding VIP services for their collectors. Above is a slideshow of tricked-out booths, hallucinatory gems, and innovative timepieces that caught our eye from Blancpain, Boucheron, Breitling, Bulgari, Chanel, Corum, DeLaneau, Dior, Graff, Hermès, Jaquet Droz, Louis Vuitton, Romain Jerome, Tudor, and Zenith.
All photographs by Rob Lakow.
Open Gallery
Zenith Pilot Montre D'Aeronef Type 20
Photo by Rob Lakow
Photo by Rob Lakow
Go inside the worlds of art, fashion, design, and lifestyle.
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