Baselworld 2014 took place last month in Basel, Switzerland from March 19 -26. Whitewall was at the watch and jewelry fair to check out the latest launches first-hand. Brands go above and beyond for their individual booths, from their facades, to second floors, to outstanding VIP services for their collectors. Above is a slideshow of tricked-out booths, hallucinatory gems, and innovative timepieces that caught our eye from Blancpain, Boucheron, Breitling, Bulgari, Chanel, Corum, DeLaneau, Dior, Graff, Hermès, Jaquet Droz, Louis Vuitton, Romain Jerome, Tudor, and Zenith.
All photographs by Rob Lakow.