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Shoreditch House

Where to Stay in London During Frieze 2016


28 September 2016

Frieze London 2016 is right around the corner, and if you’re traveling for the festive fair, we’ve got a selective list of hotels for you to enjoy a stay at. For additional information on our home-away-from-home list, check out our Whitewaller app—available free of purchase on iTunes.

Blakes Hotel
Blakes Hotel, established in 1978, is known as the world’s first luxury boutique hotel. With 45 individually designed rooms (including five suites), the venue is also home to Blakes Restaurant, Blakes Below—the Asian influenced bar underneath the hotel lobby. Enjoy the all-day dinner menu by Chef Peter Del Campo, and be sure to relax in the tranquil Blakes Courtyard. There, guests can relax amongst Bay trees and Buxos with a cup of tea in hand. The Chinese Room is also an ideal spot for private dinners, weddings, and screenings.

Shoreditch House

Courtesy of Shoreditch House.

Whitewaller Recommends: The 009 Library Suite.


Covent Garden Hotel

Courtesy of Covent Garden Hotel.

Ace Hotel London Shoreditch
The Ace Hotel London Shoreditch shines with its complex heritage and historic culture, offering guests 264 elegant rooms. The hotel’s lobby café, Bulldog Edition, serves up coffee by Square Mile Coffee Roasters. Its lobby bar, and gallery space delicately balances the venue’s Brasserie-style restaurant, flower shop, and takeaway juice bar.

Beautiful flower shop. Delicious food at the restaurant. Short walk to Tate Modern.

Chiltern Firehouse

Courtesy of Chiltern Firehouse.

Whitewaller Recommends: Use the bikes by Tokyo Bike.


Boundary Hotel

Courtesy of Boundary Hotel.

Soho Hotel
The Soho Hotel has 96 individually designed bedrooms and suites, as well as two screening rooms, a gym, beauty treatment rooms, and four penthouse suites. The hotel also offers its own bath product collection, Rik Rak, to visitors.

Close walk to Soho Square. Great Rik Rak products.

Blakes Hotel

Courtesy of Blakes Hotel.

Whitewaller Recommends: Afternoon tea at Refuel Bar and Restaurant.


Boundary Hotel
The luxury Boundary Hotel is an art and design-forward venue for appreciative travelers, and boasts three award-winning restaurants, five suites, and 12 uniquely designed rooms. With a sprawling rooftop and the Boundary Restaurant, the hotel also offers an array of private events.

Beautiful rooftop. Delicious desserts in Albion Café.

Whitewaller Recommends: Croissants, cookies, and cake at Albion Café.


Soho House
Soho House, located on Dean Street, invites members into a cozy space full of distinguished design and charm. The hotel offers a variety of options for dining, drinks or relaxing: Top Floor, Club Bar, Club Red, Club Green, Club Blue, Club Yellow, House Kitchen, sitting Rooms, drawing Rooms, the Courtyard Café, and a 43-seat cinema with a bar.

Private memberships available. Luxurious spa. Gorgeous interior in Farm House.

Whitewaller Recommends: Stone Fruit Sour cocktail.


Shoreditch House
Converted into a hotel from an old warehouse is Shoreditch House—a fantastic hotel for those looking to unwind. With the Cowshed Spa, rooftop pool, and members-only program, the hotel is a true gem for anyone visiting London for the first time.

Rooftop pool. Relaxing spa.

Whitewaller Recommends: Curry Tuesday at the Fifth floor restaurant.


citizenM Tower of London
The newly opened citizenM in London is a creative 370-room hotel that stuns with eye-catching art, and sleek design. The hotel has striking views of the city from a terrace, a coffee shop, restaurant, multifaceted store, bar cloudM, and lounge societyM.

Stylish interior. City views from cloudM bar. Art-filled common spaces.

Whitewaller Recommends: Cocktails at cloudM.


The Zetter Townhouse – Clerkenwell
This cozy 13-room Georgian townhouse is a charming hotel across from St. John’s Square. With an intimate cocktail lounge led by famed cocktail pioneer Tony Conigliaro, The Zetter Townhouse serves up an array of specialty drinks worth trying again and again.

Quaint and intimate cocktail lounge. Classic British bedrooms.

Whitewaller Recommends: The Master At Arms cocktail.  


Chiltern Firehouse
The Chiltern Firehouse hotel, located inside of a gothic building built in 1889, opened in 2014 with 26 rooms and an open-kitchen restaurant. With ingredient-focused fare, the restaurant also boasts striking interiors and delectable dishes.

Open kitchen. Bustling night crowd.

Whitewaller Recommends: Roasted chicory hearts from the restaurant.


The London EDITION
The London EDITION, is a dynamic and elegant 173-room hotel, equipped with a restaurant, three bars, meeting rooms, and a bustling lobby. The in-house Berners Tavern Restaurant, fumed-oak paneled bar Pump Room, and 2,077-square-foot penthouse are also local favorites.

Georgian townhouses. Breathtaking interior. Close walk to Tottenham Court Road station.

Whitewaller Recommends: Scandal Water tea session at Pump Room.


Groucho Club
Groucho Club is London’s original private members’ club for the creative industries. With gorgeous common spaces, twenty bedrooms, and two apartments with extensive contemporary art collections, the Club’s rich heritage makes it a fantastic place to stay in London.

Spacious private club. Fun art and furniture.

Whitewaller Recommends: Hong Kong Polo cocktail.


Covent Garden Hotel
Convent Garden Hotel opened in April 1996 with a modern take on traditional English style. The hotel offers a bustling lobby, screening room, gym, beauty treatment room, and a seasonal restaurant and bar—BRASSERIE MAX.

Great for business meetings. Luxurious Fortune Room.

Whitewaller Recommends: The Terrace Suite on the fourth floor.


Little House Mayfair
Little House Mayfair is a private members’ club that includes a reputable restaurant, drawing room, and salon bar. With a great weekend brunch and a variety of acclaimed cocktails, Little House is a great spot to unwind at.

Modern European food. Home décor and furniture available for purchase.

Whitewaller Recommends: Lobster spaghetti.


To read more about Frieze London 2016, pick up the latest copy of Whitewaller in London next week. 




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and Lifestyle.