On Monday in a private dining room at Legasea in New York, Whitewall and Rémy Martin hosted a lunch to kick off National Cognac Day. The event also celebrated the launch of its newest limited-edition VSOP bottle, and an app, ARt by Rémy Martin—both a collaboration with artist Matt W. Moore.
Known for geometric designs, bright colors, and his digital-abstract “Vectorfunk” style, Moore designed the new bottle and packaging. He transformed Rémy Martin’s enlivened Centaur logo and added a grape leaf, intermixed with geometric circles and lines of color. Eye-catching, as well, is the app—an explorative tool using augmented reality to activate landscapes and monuments around the world with Rémy Martin iconography.
Courtesy of Rémy Martin.
There to join Moore and Rémy Martin U.S. brand director, Ben Collier, were guests Pauline Candelle, Kate Nelson, Laura Currie, Ahnna Lee, Danny Baez, Marina Testino, Delphine Diallo, Grace Gomez-Brea, Tara Ghazanfar, Silvia Mella, and Natalia Kisielewska, enjoying lunch, special Rémy Martin cocktails, and sweet treats before exploring the new app outdoors.
After lunch, guests embarked on a guided tour to some of New York’s most iconic spots—including Grand Central Station and The High Line—to experience first-hand ARt by Rémy Martin. Playful images appear on the screen of any given mobile device, allowing for users to interact in their own colorful way. The tour ended with a commemoration at The Magic Hour rooftop at The Moxy Hotel, with cognac cocktails and plenty of “Santé!” moments to last through the remainder of National Cognac Day.
Courtesy of Rémy Martin.
