If you’re in New York for Frieze week and hoping to take part in a little retail therapy, then look no further. Here, you’ll find Whitewaller’s list of the city’s top boutiques and shops.
ASSOULINE
Known as a trusted luxury brand dedicated to culture, Assouline has opened the eyes and minds of many with books that are artfully crafted. With highly considered visual content, the brand has been building a passion for knowledge, culture, and travel, among an array of other topics, for over two decades. By extending its vision to create a desired library, full of lavishly illustrated books and special editions, Assouline gives readers something special to cherish beyond the bookshelf.
• View the brand’s coveted collection of books signed by the authors.
• Explore the boutique’s vintage objects.
• Be on the lookout for books that haven’t been released yet on the website’s “Coming Soon” tab.
Whitewaller recommends: Checking out the many editions of The Impossible Collection for the ultimate gift.
10 CORSO COMO
Seaport District
10 Corso Como’s debut U.S. location opened in the fall of 2018 in New York’s historic Fulton Market Building. Following founder Carla Sozzani’s philosophy of “slow shopping,” the 28,000-square-foot Kris Ruhs–designed space features an Italian café and restaurant, fashion, design objects, books, and an art and photography gallery and garden—all arranged like a life-size rendition of a lifestyle magazine.
Whitewaller recommends: Foscarini’s “Be/Colour” collection.
ANTHOM
SoHo
On Mercer Street, Anthom is often known as a “gallery store” due to its unique design and notable collection of global designers. Opened in 2013 by Ashley Turchin and Marshall Johnson, the shop presents modern items and investment pieces to last a lifetime.
Whitewaller recommends: Checking out the sneakers by VEJA.
CALLIOPE
SoHo
Calliope features contemporary and midcentury items from its unique roster of designers. With products ranging from furniture and lighting to books and art, it works directly with the creators to sell items on a rotating basis and only when available. The store also hosts select activities and workshops.
Whitewaller recommends: Browsing the shop’s selection of one-of-a-kind vintage items.
MATERIAL GOOD
SoHo
Material Good offers a personalized, immersive shopping experience, highlighting luxury watches, jewelry, leather goods, art, and more. In addition to carrying new pieces from brands like Hermès, Audemars Piguet, Richard Mille, and Anita Ko, the retail loft also offers selling, trading, and consignment options for previously owned timepieces.
Whitewaller recommends: The house-designed brand of diamond jewelry.
MICHELE VARIAN
SoHo
Micro-manufacturer and lighting, furniture, and textile designer Michele Varian welcomes visitors to an unexpected oasis of curious, provocative, and beautiful objets d’art, fine jewelry, home goods, luxury design pieces, and more. Varian also hosts a series of talks on the business of design, which have stemmed from her editorial series “Design Talk by MV.”
Whitewaller recommends: Checking out the new “Fleurish” collection.
NIKE NYC, HOUSE OF INNOVATION 000
Midtown
Nike’s House of Innovation 000 is a six-story flagship featuring immersive personal retail experiences unlike any other Nike location, including the Sneaker Bar, Nike Speed Shop, Sneaker Lab, and a customization wing called The Arena. Shoppers can also browse, reserve, and purchase items in stock, all from the Nike App.
Whitewaller recommends: Creating your own DIY sneaker in The Arena.
POLIFORM
NoMad
Synonymous with luxury lifestyle, Poliform delivers quality and contemporary style with home furnishings, kitchens, walk-in closets, modular systems, and more. Here, guests can explore new collections from designers like Jean-Marie Massaud and Emmanuel Gallina.
Whitewaller recommends: Attending the cocktail reception on May 17 at 6–9 p.m.
THE FUTURE PERFECT & CASA PERFECT
NoHo
The Future Perfect is a contemporary design gallery focusing on specially curated showcases of studio works and one-of-a-kind design pieces. Last March, the gallery opened Casa Perfect New York, an appointment-only gallery situated in a five-story West Village townhouse, where visitors will experience beautiful architecture and culturally important works in a residential environment.
Whitewaller recommends: Admiring David Chipperfield’s sculptural staircase at Casa Perfect.
DIPTYQUE
West Village
Reminiscent of the brand’s artistic roots from the 1960s is diptyque’s Bleecker Street boutique. The immersive environment welcomes guests with charming wooden floors, painted mirrored walls, and a selection of the brand’s coveted perfumes, candles, home accessories, and more. Here, favorites—like travel collections and boutique-exclusive scents—are sought after by fragrance lovers from around the world.
Whitewaller recommends: Gifting yourself the newest candles—Lys and Narguilé.
RICK OWENS
SoHo
At home in a historic textile factory building, the new Rick Owens SoHo boutique interior was designed using only concrete, mirror, steel, and white sheetrock. The two-floor retail space carries the latest offerings in men and womenswear, as well as a selection of shoes.
Whitewaller recommends: Snapping a picture in the all-white dressing room area.
