In this edition of Brand New, we’re sharing details on the latest releases of sustainable items from names like Fendi, Stella McCartney, John Hardy, and more.
Courtesy of Fendi.
Celebrate Earth Day and get ready for summer with Fendi’s new Basket bag. Composed of recycled materials and available in two sizes, the new style is now available in store and online. The 1980s-inspired beach bag merges nostalgia, luxury, and sustainability into a playful accessory, with materials derived from post-consumer waste and excess plastic from the production process of other items.
Courtesy of Stella McCartney.
Stella McCartney continues her commitment to bringing conscience consumption to the fashion industry with her newly released capsule collection. The collection—in support of Greenpeace’s campaign to stop deforestation in the Amazon—features graphics inspired by vintage eco activist designs, raising awareness on the worsening devastation of the Amazonian ecosystem.
Courtesy of John Hardy.
John Hardy introduces its handcrafted jewelry collection for Spring 2021, drawing inspiration from the vitality of bamboo. The fluid silhouette reflects the flexibility and strength of the plant, with an added philanthropic twist. For every piece sold in the collection, Bamboo seedlings are planted in Indonesia in support of the Bamboo Village Initiative in Bali.
Courtesy of Salvatore Ferragamo.
In celebration of Earth Day, Salvatore Ferragamo released a limited-edition series of two items made of low-impact materials. The Earth Top Handle bag and F-80 Skeleton Sustainable watch are both reiterations of the brand’s signature designs, replacing the original materials with post-consumer, recycled, and biodegradable plastics and fabric. Accompanying the release, Salvatore Ferragamo will be supporting projects of sustainable forest management and renewable energy in Italy and the Philippines.
Courtesy of UGG.
UGG launches a reiteration of the brand’s iconic designs in its “Plant Power” collection, composed of materials derived from sugarcane and plant-based TENCEL lyocell. Available in two and four colors respectively, the Fluff Sugar Platform and Fluff Sugar Sandal combines sweetness and sustainability. The dual-gender Neumel Natural adapts the original design for comfort, while replacing suede with an environmentally preferred blend of 55 percent cotton and 45 percent hemp.
Give a new life to your old jewelry pieces with Charlie Dolly’s Repurpose program. Using an exclusive laser piercing technique, forgotten and unworn diamond pieces are transformed into timeless one-of-a-kind designs, created bespoke by the designer. The program draws inspiration from antiques, creating designs that could be re-loved in the modern day, while preserving the authenticity of the stone.
