Fendi Furthers Its Commitment to Sustainability

Last month, Fendi announced its latest efforts of becoming a more sustainable brand in the fashion industry. Highlighted in a new page on its website, the house’s new initiatives are organized into three areas of focus: community, supply chain, and environment.

The new web page includes an in-depth exploration of each section, with features like a supply chain map disclosing where the house’s packaging and production happen. In the Environment sector, Fendi includes details on materials and energy used in relation to the Earth, like switching to 100 percent clean energy in its Italian stores. And in Community, the house spotlights important relationships, such as its connection to LVMH Institut des Métiers d’Excellence—the work and study savoir-faire program for young apprentices.

In line with its commitment to responsible practices, the house has also unveiled several new projects and protocols—like cellulose-based fibers for lining and packaging and a special “FF Green Interlace” capsule collection, which uses certified FF cotton and recycled polyester. Additionally, Fendi stores worldwide will move forward with holiday window displays made from eco-friendly materials, including elements made from sugarcane foam and chandeliers constructed from its existing stock of Murano glass.