Louis Vuitton’s Jacques Cavallier Belletrud Infuses Perfumes with Emotion in Grasse
Master Perfumer Jacques Cavallier Belletrud crafts the finest ingredients and extracts in the world’s perfume capital of Grasse, France.
Master Perfumer Jacques Cavallier Belletrud crafts the finest ingredients and extracts in the world’s perfume capital of Grasse, France.
Now on the cover of Whitewall’s Summer 2022 Impact Issue, the artist Alex Israel discusses his collaboration with Louis Vuitton for its latest fragrance.
In 2012 Louis Vuitton set out to conquer uncharted territory: fragrance. The French luxury maison had not yet pursued the perfumed and decided if they… Read More »Crafting Louis Vuitton’s Fragrance Collection in Grasse
Standing on a spotlit stage, walking barefoot on the beach, driving with the top town, walking through a field at sunset—these are just a few… Read More »Behind the Scenes of Louis Vuitton’s Attrape-Rêves Campaign
Two years after introducing their first line of perfumes, Louis Vuitton has released Le Jour Se Lève. This latest scent debuted last week alongside a… Read More »Louis Vuitton Debuts Le Jour Se Lève: A Scent That Captures the Promise of a New Day