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Prada

Prada SS22

Everyday Utopia for Prada Menswear SS22

Captured on film, Prada’s Spring/Summer 2022 menswear collection debuted this week within a sanguine tunnel, where models emerged to find themselves on a rocky shoreline. With Raf Simons as co-Creative Director, the designs suggested an everyday utopia that was only enhanced by the setting’s clear skies and glistening blue water.

Prada Outdoor - Beverly Hills, courtesy to Prada.

Prada Outdoor Launches in Beverly Hills

Prada Outdoor made its debut at the Prada Beverly Hills store last week. Four installations – a picnic on the lawn, games on the sand, the cool shade of the trees, and the gleam of the sun on an alpine lodge – are celebrated in a series of pop-up shops and in-store experiences.

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