Under the creative direction of Virginie Viard, Chanel unveiled its Cruise 2024/25 collection in Marseille May 2. The fashion house chose Marseille, a city steeped in history and modernity, as the backdrop for its latest showcase. The light-on-its-feet collection evoked sunlight, ocean, and air, featuring intricately embroideries, hoods, and, of course, swimwear. The looks married Chanel’s classic sophistication with “the pulsating heart of the Mediterranean.”