Gucci has revealed an exciting three-part project that celebrates its legacy in silk craftsmanship. First, it introduced “The 90 x 90 Project,” featuring five reinterpretations of iconic Gucci scarf themes—Flora, fauna, nautical, equestrian, and GG Monogram—by nine international artists. Additionally, Gucci launched GUCCI: The Art of Silk: The Story of Gucci Scarves, published by Assouline. Lastly, the brand opened Keep It Gucci: The Art of Silk, a campaign captured by Steven Meisel starring Julia Garner.
How Gucci Reimagines Silk as Living Art
Gucci unveiled a creative three-part series to celebrate its longstanding relationship with silk craftsmanship.
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