Step inside the light-filled ateliers of Verneuil-en-Halatte, just beyond Paris, where Chanel’s iconic 11.12 handbag is brought to life. Known as the “couturière’s bag,” the 11.12 is more than a timeless silhouette—it’s a masterclass in savoir-faire. From hand-selected lambskin to the interlaced chain strap, each piece is crafted over six weeks by fifteen artisans and 180 precise steps.
This film captures:
• The ritual of quilting, cutting, and stitching
• Chanel’s couture-informed design language
• The legacy of Gabrielle Chanel and Karl Lagerfeld
• Artisanal excellence at the Ateliers de Verneuil
• Insights into the Chanel & moi restoration program
At the intersection of fashion, craftsmanship, and cultural heritage, the 11.12 isn’t just carried—it carries meaning.
Directed by Shaun Severi
Filmed at Ateliers de Verneuil
