Last Thursday, Louis Vuitton unveiled its latest summer pop-up in SoHo, celebrating the Pharrell Williams and NIGO‘s collaboration for the Men’s Fall-Winter 2025 collection. For it, the spaces at 104 Prince St. and 122 Greene St. are decked out in sakura pink and silver décor, evoking the aesthetics of a science-fiction film. This collaboration marks not the first, but an artistic manifestation of a “friendship for life” between Pharrell Williams and Nigo. The collection is deeply rooted in Nigo’s Japanese heritage and the duo’s shared passion for streetwear culture. Join us as we watch a video on how the duo works together behind the scenes.